While many of the public relations nightmares were due to typical company failings, others were unique to the digital era.
All it takes is a single employee's bad tweet ? like a Burger King staffer standing in a tub of lettuce ? to send corporate headquarters into damage control mode.
We've collected 10 of the worst PR disasters of the year.
Source: http://www.businessinsider.com/biggest-pr-disasters-of-2012-2012-11
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