Food & Drink Innovation Network ? THE ENGLISH PROVENDER ...

October 30th, 2012

The English Provender Co. has reformulated and expanded its range of salad dressings.

Made from natural ingredients, the new light salad dressings range includes Balsamic, French Vinaigrette, Honey & Mustard and a brand new House dressing.

Historically all products for The English Provender Co. have been light, a consumer expectation for the brand so contain at least 30% less fat than their standard variants.The English Provender Co.?s new House dressing which combines roasted garlic and smoked sea salt; naturally seasoned.

The English Provender Co. has reformulated and expanded its range

The English Provender Co.?s Marketing Manager Karen Fowler said:

?The New Product Design Team was delighted to develop our own ?House? dressing to showcase and celebrate our expertise in the making of salad dressings.

?Creamy dressings are the preferred choice amongst consumers and have a large share of the market because they lend themselves well to all types of salads.?

The English Provender Co. is one of the biggest providers of salad dressings to the market, but the brand is now a player within branded dressings.

The range includes:

? Balsamic ? A balsamic vinegar and extra virgin oil dressing with hints of aromatic basil and oregano.

? French Vinaigrette ? A light rapeseed oil and cider vinegar dressing with lemon juice, Dijon mustard and parsley.

? Honey & Mustard ? A light and creamy dressing with honey and mustard.

? House ? A creamy roasted garlic and smoked salt dressing.

All dressings are available at Tesco and Booths (excluding Light House ? just Tesco)

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Source: http://www.fdin.org.uk/2012/10/the-english-provender-co-launches-light-salad-dressings/

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