Running With Friends, Zynga's Entry In The Endless Runner Genre, Launches Globally

If you're a fan of endless runner games like Temple Run, starting today you'll get your chance to do more than outrun a pack of demonic monkeys ? you can take on your friends, too, with Zynga's new title Running With Friends. That's the basic distinction that Travis Boatman, Zynga's senior vice president of mobile, offered when describing the game to me. There's already "a huge group of players that love these games," he said, but they aren't able to "play with friends and family the way that I can in Words With Friends." At the same time, even though the social component is Zynga's main addition, Boatman said the team was also focused on making sure the core gameplay was fun.

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