Meat of the People

The Pushiness: How did the boar get from Brooklyn to Fort Worth? Well, Boar?s Head is a really, really aggressive company. ?It?s not known by very many consumers,? says Mark Lang, a former director of marketing and research at Publix Super Markets, ?but in the industry they?re known for aggressive distribution and expansion strategy.? Boar?s Head empowers an army of independent distributors to get its meat into deli counters. When it elbows its way in, sometimes it elbows out rival meat brands with exclusivity agreements. In 2009, Harris Teeter, a chain of grocery stores in the South and on the East Coast, announced it would sell Boar?s Head meat and not that of its archrival, Dietz & Watson. A Dietz & Watson executive later called the two companies ?mortal enemies.?

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